LUMIFY WORK - ARTICLES

 

What Does the Day-to-Day Life of a Growth Marketer Look Like?

Growth marketing, also known as “growth hacking”, is often seen by businesses today as “marketing 2.0”. It’s a process that aims to capture and retain as large of a customer base as possible – optimising various marketing channels, constantly experimenting with new and creative strategies, and allowing data analytics to take the wheel.

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How Can Cyber Security Professionals Support Small Businesses

With growing rates of cyber crime each year (and Australia’s widening security skills gap to boot), the field of cyber security has never been in greater demand. These defensive methods are especially critical among SMEs (small-to-medium businesses), organisations considered to be among the most vulnerable targets.

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5 Tips for Retraining Into a New IT Career

Retraining for a new IT career not only offers an exciting new challenge – but it can also bring forth potentially higher pay, new competitive skills, and the opportunity to explore emerging sectors in this evolving industry. With a wide range of educational resources now available, building the experience you need has never been more accessible with the right initiative and planning.

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Why All Full-Stack Developers Must Know DevOps

Software developers have and continue to face great demand in Australia, with the industry having created over 30,000 new jobs in 2021 and currently expecting a job growth rate of 30% in the coming five years (according to SEEK statistics).

The sector comprises three main sub-fields known as back-end, front-end, and full-stack development; with those in “full-stack” roles focusing on both the server-side (back-end) and client-facing (front-end) aspects of the development process.

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